Global Head of Mara Foundation, Rona Kotecha gives insight in…
AB2020‘s 2017 business mission to Ghana took place in Accra last week, and was hailed a success by delegates who attended the five-day guided tour.
Our annual Ghana Business Mission, led by AB2020 founder Akosua Annobil (above, left) in partnership with Dr Harnet Bokrezion (AfricaJumpstart, above right), is tailored for early stage investors and professionals in the diaspora seeking practical leads and contacts for market entry success.
This year’s focus industries included cocoa production, banking, hospitality, medical health and media, and featured high-level meetings including the Ghana Investment Promotion Centre, Ghana Cocoa Board, Stanbic Bank, the Medical and Dental Clinic, the Golden Tulip and Kempinski to name a few.
‘The connections we were able to make in such a short period of time really showed the value of this mission,’ says Natasha Harris, a delegate from California. ‘Seeing how processes work and being on the ground as opposed to reading about it online was really productive.’
Champagne Oden, another delegate based in Japan added: ‘The AB2020 team knew everyone in Ghana. We met some great people and have made strong contacts to enable us to implement our strategies and come back to Ghana again to execute. It was great.’
AB2020’s missions and tours include valuable local market insight, meetings with decision makers, and bespoke itineraries for all delegates. We facilitate introductions to private sector stakeholders, potential local partners, trade organisations and government officials, whilst leveraging our network to foster long term relationships between delegates and their potential partners in Ghana.
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