How to Build a Company in an Emerging Market

Mark Essien is the founder of hotels.ng, one of the largest online aggregators in Sub-Saharan Africa and a company that has redefined the Nigerian hotel booking process.

With over 8000 hotels on the platform, hotels.ng has raised over $2million from the likes of Spark, EchoVC and Omidyar Network.

In this podcast interview with Investor and Growth Strategist Dotun Olowoporoku (Partner at Starta.com), Mark shares his ‘formula’ for building a company in an emerging market, and thoughts on how the tech ecosystem has changed over the past five years.