Shaping Africa’s Sales Future: ASA’s Growth Story

“When I attended my first-ever Tech in Ghana event in London, I was hopeful for new connections and insights. Little did I know that a simple networking conversation would spark a transformational partnership— one that would elevate Africa Sales Academy to new heights.”
— Michael K. Adonteng, Founder of Africa Sales Academy

Founded in 2022, Africa Sales Academy(ASA) is redefining B2B tech sales training through a mix of live, virtual, and on-demand learning. With a focus on practical skills and industry-relevant strategies, ASA equips professionals to excel in the digital economy.

Since that initial connection, ASA has delivered training programs across multiple countries. In 2023, it hosted a two-day sales strategy session in Ghana for 20+ participants, followed by six months of structured coaching. Later that year, ASA expanded to Ethiopia, conducting intensive training and strategy coaching to refine entrepreneurs’ market approaches. The momentum continued in 2024 with another cohort of sales professionals in Ghana.

To support its growth, ASA partnered with AIDEC Digital to launch www.mysaleslms.com, an e-learning platform designed to enhance its training offerings. By integrating technology with hands-on coaching, ASA ensures that sales professionals across Africa have the tools to stay competitive in an evolving marketplace.

Stay connected with ASA’s journey and explore how sales professionals across Africa are transforming their careers. Visit www.mysaleslms.com to learn more.