Jumia Nigeria to Lead Global Brands in to Consumer Market

Newly appointed CEO of Jumia Nigeria, Juliet Anammah has vowed to lead global brands in to the consumer goods market ‘at the speed of light’, in line with the e-commerce platform’s new phase of growth.

Jumia is Africa’s leading online shopping destination, and became the first African company to be honoured at the World Retail Awards in 2013.

Last month, Juliet officially took over the role as head of Jumia Nigeria from former Co-CEOs Jeremy Doutte and Nicolas Martin, who will now lead Jumia Global across the 11 African countries in which the group operates.

‘‘My objective is to relentlessly focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices,’ says Juliet.

‘We are building a platform for local and global brands to enter the market at the speed of light by going directly from the factory to the consumers. This is a game changer for Nigeria and a major shift in the way companies look at their market entry strategy.’

Prior to joining Jumia, Juliet was a Partner in Accenture and the Managing Director of the firm’s Consumer Goods Practice in Nigeria.

Jeremy Hodara, Co-CEO of Jumia’s parent company Africa Internet Group says: ‘Juliet brings strong leadership capacity and a consumer driven mindset honed from her experience in consumer goods and services.

‘As Jumia moves into a new phase of growth, consolidating on the gains so far, while driving for more relevance to our customers, Juliet’s ability to focus sharply on the strategic levers of success is invaluable.’

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